CityLife Health Clinic: a community clinic website patients can actually use

CityLife Health is a community clinic. Its old website was a brochure. Patients came to it with three jobs: find the right service, see who they would meet, and book. None of the three worked on a phone.

What they asked for

A site that reflects how the clinic works now. Easy on a phone. Less work for the front desk. As a brief: one path from symptom to appointment, no dead ends, no PDF forms.

What we built

We started with the people who use it. We mapped the handful of reasons patients visit the site and designed each page around one of them. The structure came before the look.

The build was mobile-first because most of CityLife's visitors arrive on a phone. We shipped the responsive site in two weeks. Three services sit inside it. A symptom checker that points to the right service. A direct message channel for questions that do not need a call. Online appointment booking.

After launch we trained the CityLife team on editing content and set up a support line for anything technical. A clinic should not need an agency to change its opening hours.

Results

The numbers below come from CityLife's own follow-up surveys and site analytics after launch, shared with us by the clinic. Online appointment bookings rose 35%. Organic search traffic rose 50%, which brought new patient registrations with it. Patient satisfaction with the website improved in the clinic's follow-up surveys.

The site also won a CSS Award in 2023. Awards are nice. The bookings number is the one we care about.

Last checked: 20 October 2026.