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QuickCare Clinics

client

QuickCare Clinics

role

UI, UX, Web Development

recognition

CSS Award

year

2023

Project Overview

Our mission was to consolidate the network's online presence into a cohesive, branded, and patient-centric website that would serve as a reliable resource for both existing and prospective patients, improve online discoverability, and streamline the patient journey from online search to clinic visit.

Process and Solution

  1. Strategic Planning: We engaged with stakeholders from QuickCare to understand the nuances of their multi-location network and the diverse needs of their patients. This helped us map out a website architecture that would elegantly handle content for multiple clinics under one umbrella.
  2. Design and User Experience: Within the first week, we presented a prototype that addressed the network's need for a uniform but customizable website for each clinic. Our design emphasized ease of navigation, with a focus on urgent care services, wait times, and easy access to care.
  3. Development and Optimization: The development phase involved creating a scalable website platform with advanced SEO strategies to boost the visibility of each clinic. The site featured location-based services, real-time wait updates, and a centralized appointment booking system.
  4. Quality Assurance and Launch: Before going live, we conducted thorough testing across various devices to ensure functionality and responsiveness. Post-launch, we provided training for the QuickCare team to manage and update their site with ease.

Results

Post-launch metrics indicated a 40% uptick in web traffic, with a 60% increase in appointment bookings directly through the website. The unified branding and improved SEO led to a higher ranking in local search results, with a 25% increase in new patient inquiries.

Conclusion

The QuickCare Clinic Network now boasts a robust, unified web presence that accurately reflects their brand and makes accessing urgent care easier for patients. Our comprehensive web design and development strategy not only modernized their digital footprint but also created a scalable foundation to support their continued growth.

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